Nike x NBA connected jersey
Nike partnered with the NBA to transform a passive piece of apparel into a seamless connection to real and rare experiences. Every NBA Connected Jersey comes built with a personalized digital experience, unique to every single player and team in the league.
TAP IN TO THE GAME.
Wearers are able to activate the functionality by tapping their phone on the NikeConnect jock tag to unlock next-level access to curated game highlights, the latest gear, exclusive offers, music and premium experiences. With the help of a global integrated launch campaign, fans everywhere from Chicago to Shanghai were then invited to ‘Tap In To The Game’.
“All in all, this is a pretty big deal that points the way forward to what connected experiences can look like when monster brands agree to partner up. In the end, looks like Nike has opened up yet another way to dominate in sports apparel.”
— TechCrunch, on the Nike x NBA Connected Jersey
Through its first of many NikeConnect product releases, the world’s leading sports apparel brand has taken an innovative leap forward and defined the future of fan connection not just for the NBA, but for all sports.
